The Ritual Shampoo is shampoo in its most ideal form- an impeccably gentle, yet powerfully cleansing formula that uses naturally-derived, coconut-based surfactants to lift grease, dirt, and pollutants from your hair. A super clean, sulfate- and PEG-free shampoo that works. It removes everything you need it to and nothing you don’t, protecting your scalp and its natural balance for fresh, lightly moisturized and subtly fragranced hair.