Its A 10 Blonde Brightening Shampoo 10 Oz

Bring out your best-possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

Benefits:

Brightens highlights.

Tones brassiness.

Refreshes faded blonde tones.

Prolongs color retention.

Protection against color fading.

Safe for everyday use.

Conditioning formula.

Enhances volume.

Weightless shine.

UV protectant.